(319) 431-3313

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Down Right Technology has the best reviews, highest ratings, and a service first attitude. Save more than money and become our next life-long customer. Wouldn’t it be nice if you could talk to one person about all the different satellite service providers and their promotions? Explore Down Right Technology and see the answer to that question is, “Yes!” All the same promotions, equipment, and incentives without the hassles of calling 800 numbers. We can also match or beat any competitor offer, we are your best choice for DIRECTV and Dish Network in Cedar Rapids.


The satellite industry has been cluttered with retailers that have little or no control over their technicians’ training or the quality of their work. There is also sometimes a lack of communication and understanding between sales people, the customer, and the technician. Our trained technicians are involved through the entire process from presenting our product, surveying the work site, and going through the sales procedure with the customer in their home which saves time and allows us to better serve the customer.  We focus our service in Cedar Rapids and Iowa City, since we are from these areas. This is what makes us successful and unique.


Down Right Technology technicians are trained and certified by the SBCA, (Satellite Broadcasting and Communications Association). Most retailers do not require this training and usually sub-contract the installation leaving training, safety, tools, and even insurance up to the technician. In addition we continue education and training in this and other fields such as home theater installation, security equipment, low voltage wiring installations, and more.


  • Installation and service for Dish Network and DIRECTV Satellite
  • Installation of digital off-air antennas, (can be incorporated with your satellite DVR in most cases).
  • TV wall mounting and wire concealment.
  • FTA satellite systems, (Free-To-Air).
  • Installation and service for security cameras and DVRs.
  • Small business, commercial, and custom installations.

Free In Home Assessment

You see all the ads, read the fine print, and still you feel like you’re guessing. Take the guess work out of the equation by talking to someone that has the knowledge you need to make the right decision. Schedule a Free In Home Assessment with one of our technicians. They will explain all the services, promotions, additional fees, fit them to your needs, and plan the installation accordingly while at your home.

digital antenna install


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Paul was incredibly helpful in setting up my home theater and projector setup. We ran into several issues and Paul had an answer for each of them. It seems like Paul takes pride in his work and wants his customers to be happy, which can be a hard thing to come by when dealing with those “800 numbers”. I wouldn’t hesitate to recommend Down Right Technology to anybody.
Mason Woods

Paul and John are both great! Our previous installers had wires everywhere and these guys fixed it so we no longer have wires everywhere! Tvs in our rooms were supper fuzzy.. No worries they fixed us right up! Loving our new cable due to these two very friendly guys!!
Ashley Balek

On time, knew what he was doing, and not only took care of the problem I had called about, he showed me how to fix a couple other things that had I didn’t know I didn’t know. :~)
Nancy Paul

This was an amazing service! Paul was very easy to contact and explained exactly what needed to be set up and what I needed to do before set up. The job got done very quickly and Paul explained how to use everything! I would strongly recommend to everyone who wants the job done right! 
Beth Moellers

Professional, friendly, considerate crew. I couldn’t be happier with the installed roof top antenna I purchased from Paul at Down Right Technology. The installation looks fantastic and I’m getting strong signals from all of the local channels.
John Welty

After four years our antenna still working as well as the day it was installed. Still appreciate the extra time spent to hide cables. Thanks Paul!
Trina Douglas

LOVE Down Right! We’ll never call an 800# again since meeting Paul and John! They are quick, professional, and took time to explain all options (and icons) on our remote (TV). Last year, when we finished our basement… they were happy to stop over to hang our TV and Sound Bar. Definitely recommend calling Down Right for any TV service or questions.
Erika Lindblom

Paul was awesome to work with! I used his services 5 years ago and again recently when we moved… Professional and courteous! Would recommend him to everyone!

Ashley LaMaack

Contact Us

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Call or Text: (319) 431-3313

About Us

Down Right Technology is geared toward the trade of satellite installation and home theater related services while still providing customers with all the same store bought products and services our competitors offer. An analogy we like to use to describe us is: When you need a water heater you could talk to the sales person at the store who likely has limited knowledge or you can talk to a plumber who has the experience installing and servicing the product in the home. We’re locally owned and operated in Marion, and can complete service almost anywhere in the corridor, including Cedar Rapids and Iowa City.

Paul Lovisa


Paul began working for Dish Network’s service provider, Blue Sky Satellite, quickly working his way from technician, to team leader, to warehouse manager. He started Down Right Technology in 2008 in order to start sub-contracting work from local retailers to better use his skills and make more money. He has worked for Dynamite Satellite, Big Dog, Great Plains, EZ-Comm, and others. Paul desired to do his job well and loved helping his customers. Soon he realized he could better serve his customers on his own and decided to become a retailer himself.

dish network

Dish Network Satellite - Hopper Madness & Primetime Anytime

The Hopper is a whole-home DVR that gives you the power to pause, rewind, and record live TV in any room. It can turn your computer, smartphone, or tablet into a TV allowing you to enjoy your programming anywhere!

Down Right Technology is an authorized retailer of DISH Network L.L.C. DISH, DISH Network and DISH Network logos are trademarks, registered trademarks and/or service marks of DISH Network L.L.C. and/or its affiliate(s). The DISH Network trademarks, registered trademarks and/or service marks are used under license of DISH Network L.L.C. and/or its affiliate(s).

Key Features:

  • PrimeTime Anytime – Records Primetime programming automatically.
  • Auto-Hop – Skips commercials on yesterdays Primetime shows automatically.
  • Sling – Allows the use of Dish Anywhere
  • Built-in WiFi – Used for Dish Anywhere and other features requiring the internet.
  • Off-air tuner available – Watch, record, sling
    9.2 from the Hopper!
    View our dish catalog >
Starlink Image

Starlink Satellite

Starlink is a cutting edge broadband internet solution that is currently beta testing. Sign up for the beta at starlink.com and once you have the kit, give us a call! They boast speeds anywhere between 50-150 mbps. The kit is intended to be DIY, but you can call us for help with mounting it permanently and safely.





Digitenna - Performance Off-Air Digital Antennas

Digitenna has an advanced, innovative, and unique design and is specifically tuned to provide the ultimate in UHF and VHF Hi Band TV reception. They are small enough to be kept from sight on the back side of your roof or in an attic. In addition these antennas perform better than larger comparable models.

Key Features:

  • One antenna for the whole home.
  • Add channels not available on pay services to your channel lineup.
  • Save money by hooking up some or all of your TV’s.
  • Have two sources for local channels in case one fails.

ImOn - Cable Internet

Do you have a need for speed? ImOn high-speed Internet gives you the Freedom to connect at the speed you want. Proclaim independence from sluggish Internet connections and experience ImOn’s blazing fast download speeds.

Key Features:

  • Download speeds from 30 Mbps to 1000 Mbps.
  • Upload speeds from 3 Mbps to 500 Mbps.

TV Mounting

We can professionally wall mount your TV on simple, secure mounts. We have the perfect tools and expertise to get your TV installed professionally and safely. We also take the time to hide wires, and clean and set up your TV.

Router Installation

Get the most out of your internet speed by optimizing your router settings for maximum range and speed. We can help prioritize devices, set up guest networks, and help with mesh optimization.

Home Security Systems

Keep your property safe with outdoor or wireless security cameras and a network video recorder (NVR). We provide an affordable solution that doesn’t require monitoring from a third party.

Still Have Questions?

Give us a call or send a text to (319) 431-3313. You can send us an email at paul@directdish.pro. We also read messages on Facebook.